Private Labels
Inex commissions the manufacture of private label products for the S Group’s grocery stores. They are reasonably priced products of reliable quality and offer customers additional choice and products that are not available elsewhere.
Familiar among food products, Rainbow is the biggest of the labels. It is equivalent to the leading brands in terms of quality but 20–40% less expensive.
The Nordic X-tra label is an even more inexpensive option. X-tra-products are of discount quality with simplified packaging.
There are more than 1,200 private label products, and nearly one hundred new products are being added each year. Old assortments are constantly being reviewed: products are updated to correspond with the current market situation and prices adjusted to maintain competitiveness. Products are purchased from reliable domestic and foreign suppliers who fulfil exact criteria.
Products in assortments can be found in the product bank. Take a look at them here.